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Introduction to Business (BUS 101) with Mahmood Karim (MdK)Course ObjectiveUpon Completion of this course, students are expected to learn: Differentiate between macroeconomics and microeconomics. Identify and explain the three basic forms of business ownership.
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Identify the levels of management and skills required for managerial success. Describe the concept of human resource planning and outline the major steps involved in the process. Explain how each step in the recruitment and selection process contributes to finding the right person for the job. List the major functions of marketing. Discuss how marketing’s role in the exchange process creates utility.
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